This week, AI technology was brought to studios, media executives and even talent agencies.
OpenAI went to Hollywood this week with its new artificial intelligence software, “Sora”, in the hopes of impressing studios, media executives and talent agencies with their pitch.
The AI has the potential to turn movie making on its head
The goal of OpenAI’s trip was to make sure that a larger number of filmmakers were aware of just what Sora could do. The artificial intelligence software specializes in text-to-video and could completely change the way moves are being made.
In a recent Yahoo News report, producer Tyler Perry was quoted after having seen what the artificial intelligence technology could do. Perry was impressed enough with what he saw that he hit the “pause” button on plans he’d made to expand his Atlanta studio in an $800 million project.
“Being told that it can do all of these things is one thing, but actually seeing the capabilities, it was mind-blowing,” said Perry after having witnessed the potential of Sora.
The artificial intelligence technology software has workers in the film industry worried about their future
Perry did acknowledge that while he saw a tremendous business opportunity in this AI, he was concerned about the people currently working in the movie business. “There’s got to be some sort of regulations in order to protect us. If not, I just don’t see how we survive.”
Sora is slated for public release later in 2024. The current discussions with OpenAI in Hollywood are not the first but do represent the next step in several that could lead to the adoption of the tech by filmmakers.
Still, at the time this article was written, no specific details had been released. Several media reports have suggested that the strategy OpenAI is currently working has to do with collaborating with key components of the movie making industry that will allow artificial intelligence software to be rolled out in phases. The hope is that this will provide enough time for people in the industry to understand the direction it will take so that they will be capable of pivoting with it. A gradual rollout may also help to support safer implementation.
